Adsense You have rejected ad requests, which will result
in lost revenue,AdSense Publishers Mistakenly Notified About Rejected Ad
Requests.
If you’re one of the many AdSense publishers who recently
received a notice from Google about rejected ad requests… well, never mind.
Google says it’s
a known bug that it’s working to resolve.
Several days ago, publishers began coming
to forums saying they’d received a notice saying, “You have rejected
ad requests, which will result in lost revenue.” After much confusion and
commiseration, it turns out that the problem was a change from Google that had
unexpected consequences.
According to Google: “We recently changed the way our system
surfaces alerts related to rejected ad requests. This has resulted in some
publishers seeing an alert in their AdSense accounts about needing to fix
rejected ad requests, though no action is required on their part.”
Google estimates that upwards of 90% of those who received
this notice can disregard it, but suggests they follow the link to the help
center to make sure that they are in compliance with Google’s
guidelines.
The most common causes for legitimate rejected ad requests
come from publishers nestling AdSense code within multiple frames or using a
supply side platform (ad server or yield manager) that isn’t sending site
information to Google.
